FEATHER PROJECT
Feather project is a bespoke footwear brand that targets male college students
THE BRIEF
This mock project was designed to practice visual identity creation, using AI to generate a detailed brief that guided the process. The brand’s core values, environmental friendliness and a balance of delight and realism, needed to shine through in the design. They required a combination mark logo to effectively convey these attributes and create a memorable visual identity.
The final result
THE DECISIONS MADE
Designing a combination mark logo is a unique challenge, closely tied to its market and brand. I drew inspiration from the brand's name and key concepts. Initially, I struggled to integrate the symbols effectively, but I soon realized their shapes could merge into a cohesive design. After several attempts, I arrived at a simple design that embodies the environmental focus and the brand’s purpose.
For the color palette, I selected bold colors to convey the brand's values. Green represents environmental consciousness and evokes derby shoe styling. To add softness, I used gentle beige for backgrounds. Orange captures the vibrancy of youth, while variations of gold and yellow convey power and sophistication.
